If you view the advertising
for the Apple iPhone, you would think that it is strictly for young adults to
be used for pleasure. Most of the advertising focuses on the iPhone's
entertainment value. They focus on music, video, and Facebook. Overall, not
very business like. However, the Apple iPhone for business purposes is
something you do not see advertised much. Perhaps this is due to the fact that
the only service provider for the iPhone is AT&T and they are not looking
to cut anyone deals on iPhone services. Nevertheless, the iPhone can be a
useful business tool; one just has to decide if the cost is worth it.
Is using the Apple iPhone
for business really a viable option? It can be. Your particular business
situation will dictate if this phone is something your company should consider
or if it will be impractical. There are situations where the iPhone will shine
and then there are other situations that will make it totally impractical.
You should consider the
Apple iPhone for business if you need to stay in contact with others
constantly. This would include texting, chatting, email and cell phone
communications. An ideal example for an iPhone in a business environment is a
buyer for a retailer. When the buyer goes to shows or other purchasing events,
using the iPhone as a camera to send potential product to management can give
the competitive edge to your business. The fashion industry lends itself to
iPhone use. If you are attending the fashion shows in order to see which designer
lines to bring in, then the iPhone is what you need. You can snap a picture or
take a video of the hottest items still on the runway, send them to purchasing
and orders can be placed before the end of business that day. If your business
thrives on having the latest and greatest designer fashion in your shop, then
the sooner you can place orders for the upcoming season, the more profitable
you will be. If you do not get the new styles in first, someone else will. Antique
dealers and art collectors will benefit from having an iPhone. There is no
better way to send pictures of art and antiques to clients and to your business
than with an iPhone. When you are looking to make purchases, you can keep
customer wish lists with you, along with their contact info. If you find
something they are looking for, you can let them know before you make an offer
on the item. In a sense, you are pre-selling your inventory! It does not get
any better than that. These are some of the ways that using the Apple iPhone
for business purposes can be profitable. This would justify the cost.
On the other hand, if you
are in an environment that is less than safe for a sensitive device like the
iPhone then using the Apple iPhone for business probably will not make much
sense. Construction sites, factories, assembly lines, shipping and receiving
departments, and anything near water are not favorable to iPhone usage. The
touch screen is very sensitive. Dirt, debris, water, moisture, grease and oil
are not friends of the iPhone or any other cell phone. Industrial environments
are too tough for this delicate phone. It does not handle being dropped well.
There is a high risk of breaking the screen or damaging the unit. This is
really a phone for a less stressful environment. If this is your particular
business situation, then using the Apple iPhone for business is not a wise
investment.
Therefore, now that you
understand which business applications are suitable for iPhone use and which
are not, you can decide where your business fits in. Should you buy the Apple
iPhone for business? If you can justify the high costs of the phones, and using
AT&T for your business cell phone service the perhaps it is worth it. You
are the one who knows your companies finances. If the iPhone fits in then you
can consider it. However, if you are in an industry that tends to be rough on laptops
and cell phones or if you require an industrial strength walkie-talkie phone
due to your working environment, then using the Apple iPhone for your business
is not a viable option. What should you decide on?
- Mohammed Zahran -
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