Search
engines play a very important and central role in the field of affiliate
marketing. These are considered to be your ultimate weapons. Search engines are
responsible for the introduction of your website to hundreds and thousands of
people. Most of the traffic that is hitting your website mainly comes from the
search engines. Popular search engines are Google, Yahoo etc.
When a
person searches for any information, the search engine goes through all the
indexed pages and presents the searcher with all the websites that match the
written phrase. The pages that have high ranking come first. It is very obvious
that visitor will click on the website that is coming at the top. It is very
rare that someone will browse 5 or 10 pages of results and then visit the
website listed there. So in order to maximize your web traffic your website
must have a high ranking in the search engines.
It is also
noticed that most of the visitors search the top seven to eight search engines.
The most important search engine is GOOGLE. Your website will be introduced to lots of
users by these search engines. A search
engine is a really big source to attract people and make a bring in traffic to
your website. So in affiliate marketing you must learn how a search engine
works.
Keyword’s Importance
Keywords
have a great importance to carry traffic to your website. As we know, the
majority of the users search their topics, through various search engines,
using the keywords. Select the keywords for your website. Always try to select
the keywords that have less competition and are hot. After selecting the
keywords for your webpage try to get the higher page rank. If someone searches
for your keywords on the search engines, then your website should come in on the
first page to get the maximum benefit.
How
People Come to Your Website
Researches have
proved that if a consumer wishes to search a website to get any kind of
information or to purchase any product or service, he searches websites through
either of the ways which are given below:
First
method is the use of search engines. The most well known and used search
engines are Google, Yahoo and MSN. Someone can find the link of your website in
an article, forum or another website. By
hitting that link he may visit your website. Some others may find the link of
your website in their email. There are many possible sources from which someone
can find the link of your website.
It is however
observed that 90% of your website visitors are coming from the search engines.
Only 10% traffic is generated by other sources like emails, forums and various
miscellaneous websites. This means that
you should concentrate on your page rank in the search engines to receive the
high traffic.
How
Search Engine Works
Every
search engine uses an algorithm to calculate the page rank of a website. No one
knows the exact algorithm. But it is a known fact that the websites that have
high website content related to their keywords are ranked higher. Another
important factor is the traffic coming from other high ranking website. For
example if you have joined a forum which has high page rank, you should post
your text there and at the end you can paste your website link. Now, whenever someone from that website clicks
on your website, it will make your page rank higher. Another factor is how many
websites have your websites link on their page. If such a website is greater in
number and are highly ranked websites, then your ranking will also be
increased. You can use the link exchange and banner exchange techniques to take
this benefit.
Conclusion
About 90%
of your web traffic is coming from the major search engines. So if you want to get
more traffic and more sales in affiliate marketing then you should use
different methods to increase your page rank in major search engines like
GOOGLE, MSN and YAHOO.
- Mohammed Zahran -
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