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| Money (Photo credit: 401(K) 2012) |
Want to start a new affiliate program but not sure whom to approach? Well, there are a number of ways in which you can get access to high quality, efficient affiliates - if you know where to look. Here's a first hand primer on how you can get the best affiliates.
Before you actually start hunting for the perfect set of affiliates, you will need to tune your mind into thinking like one.
That way you can prepare your affiliate program to cater to their requirements. It will also prevent you from receiving any surprises or shocks in future.
Most top quality super affiliates are concerned with the quality of the product they are promoting. They know that if they associate with a poor quality product they not only risk their reputation online but also earn less in terms of incentives.
That's why ensure you have built on a solid, high quality product to promote.
Make sure to establish a good incentive package that rewards affiliates well. Otherwise you risk losing out on top quality talent and just finding the mediocre affiliates. Make sure to have a good performance bonus package and perks as well.
No affiliate will want to join your affiliate program if they find you have never built affiliate sites!
This is one of the first things most affiliates will ask you. So start building your own affiliate sites to get access to more qualified affiliates.
You as an affiliate program owner will obviously need to track the affiliates' performance. For this there are plenty of tracking software available. However, make sure to use software which doesn't invade the affiliate's privacy and that he or she is comfortable with.
Else you risk losing them in the long run.
In order for your promotional efforts to be successful, you need to adequately train your affiliates. You also need to provide them with easy access to all possible promotional and advertising material. From banner ads, to textual copy, to links to specific sections of your site etc. - these will all help in propagating your product better. Get feedback.
It is always a good idea to ask for your affiliates' feedback on a continual basis. That way you know your expectations and theirs and also get to understand their concerns. If they have any problems, you should be ready to sort them out.
If you want access to high quality super affiliates, you'll want to notch up your conversion rates on the site
Any serious affiliate worth his salt will hate being taken for a ride. If they find out your site's sales conversions are very slow, they'll abandon your program and move on to something more lucrative. Make sure you tweak and fine tune your site to improve sales conversion rates.
It maybe extremely time consuming but communicating with each affiliate program on an individual basis may actually work. It's because serious affiliates usually disregard such emails as spam. Therefore if you want your email to stand out favorably, consider contacting them personally and personalize the email content. Make sure to include the website owner's name because you want to show that you made the effort to search for their name.
- Mohammed Zahran -
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