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| Mmmm Shoyu (Photo credit: Justin Ornellas) |
What It Is, How It Affects You and How to Avoid It
There is another word that can describe the nature of market saturation and that's consumer desensitization. Either term is bad news, especially if you're involved in affiliate marketing. These days, affiliate marketing is considerably one of the best ways to generate income online. But if you must contend with affiliate markets saturation, is still there point to joining this industry at all?
What is market saturation?
Market saturation, specifically that which relates to affiliate marketing, is simply that point in a business opportunity's life when demand for a product or service evens out and begins to decline. This may be due to certain factors, such as:
Increase in the number of distributors in a limited area. This usually happens if an affiliate program does not exercise control over the distribution of its products in specific areas.
As more and more distributors enter the arena, the market becomes bombarded by the same products. Since there are only so many people to purchase, subscribe or participate, it wouldn’t be long until affiliate market saturation occurs.
Decrease in product demand and customer interest. There are many reasons why demand for an affiliate product occurs but if it does happen in light of affiliate markets saturation, it could be because customers are no longer interested in its novelty. This is especially true of products that were successfully launched and accepted due to hype. Interest will later plateau and gradually wear off.
- Mohammed Zahran -
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